Latest Episodes
Making Copy Accessible With Mindful Design
This episode of Cracking Copy focuses on the importance of creating marketing materials with consideration for accessibility, user experience (UX) and neurodiversity. Ella talks...
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Talk Their Talk: Ditch the Jargon to Win Customer Connection
Picture this: you're slumped in your cubicle, encased by soul-crushing blue felt walls, staring at a blank screen. Another day, another thrilling attempt to...
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7 Copy Checkpoints to Optimise Your Web Copy
In Episode 4 of our mini-series on writing copy for your website, Ella Hoyos talks with Linda Melone, an award-winning health and fitness copywriter....
Maximising The Success Of Your Three Essential Website Pages
Welcome to Episode 3 in our writing for websites series. In this episode we are looking at the three essential pages of your website....
Websites That Appeal To Your Target Audience
In this second episode in our Writing for Websites Series, we are going to give you some tips on how to ensure that the...
Why (And How To) Upgrade Your Website?
This is the first episode in our series about writing websites. How do you know if you even need a website in the first...