Latest Episodes
43
Simple Messaging for Effective Marketing
In this episode of Cracking Copy, Ella Hoyos welcomes Billy Broas, author of "Simple Marketing for Smart People" and creator of the Five Light...
40
The Importance Of Personal Branding And How To Stand Out Online
How can you define yourself and your messages in an online sea of sameness? In the age of generative AI, personal branding is ever...
39
Content Creation to Power Lead Generation: Insights from Valentina Turchetti
In this episode of Cracking Copy, Ella Hoyos is joined by Valentina Turchetti, co-founder of Your Digital Web, an SEO and digital marketing agency...
A Masterclass in Writing Sales Pages
In this episode we are looking at what’s involved in writing a sales page for your online product or service and the key things...
37
Customer Research Mastery: Insights from Dr. Mimi Zhou
Without a deep understanding of who you are selling to, your chances of writing successful copy that converts is going to be a damn...
Pro copy tips on writing for a successful online launch
If you’re looking to launch an online course or product, what do you need to think about with regard to marketing collateral and messaging? ...