Latest Episodes
28
Writing to Boost Credibility in a Low-Trust World
How do you know if what you read online is honest and true? This week Ella and Minnie are talking lies damned lies, misinformation,...
27
Right Words, Right Time: Leading the Customer Buying Journey
This week Ella and Minnie are talking funnels. Whut?! We’re not talking tubes and pipes that guide liquid into small openings. Or metal chimneys...
26
The Resilient Writer: Embracing Challenges as a Freelancer
Meet Sylva - a translator, journalist and author who has a gift for finding the silver-lining in every situation despite facing some major life...
25
Unlock The Power of Storytelling For Your Business
In this episode, Minnie talks to Susan Payton, business storytelling expert and bestselling author of The Business of Stories. In this 40-minute episode, Susan...
24
Linguistics to Make Sure Your Message is Not Lost on Your Reader
In this episode, Ella Hoyos talks to Eloise Leeson to explore the fascinating field of linguistics. This show is for you if you want...
23
Cracking Copy Turns 1! Lessons From One Year In Podcasting
Ella and Minnie look back over the last year since launching the Cracking Copy Podcast. And we ask the question… Do you have a...