Latest Episodes
32
Writing High-Converting Case Studies - An Expert Guide
Reviews and testimonials only tell half of your customers’ stories. Having evidence-based case studies detailing how you helped a customer solve their problem is...
31
Working With a Writing Coach
How much more productive could you be, or how empowered would you feel, if you had a coach or mentor to guide you? Ella...
30
Writing Attention Grabbing Hooks That Stop The Scroll
Today we are keeping it brief in our new series of shorts with a 20-minute episode on hooks and tips on how to hook...
29
Quitting Corporate to Write Full Time: An Authors Story
It’s been said that everyone has a book inside them. But how many of us take up that challenge? In this week’s episode, Minnie...
28
Writing to Boost Credibility in a Low-Trust World
How do you know if what you read online is honest and true? This week Ella and Minnie are talking lies damned lies, misinformation,...
27
Right Words, Right Time: Leading the Customer Buying Journey
This week Ella and Minnie are talking funnels. Whut?! We’re not talking tubes and pipes that guide liquid into small openings. Or metal chimneys...