Latest Episodes
46
Revenue Strategies for Freelancers: Stay Close to the Money
Do you know what the most profitable levers and high leverage activities are in your business? The answer might surprise you - especially when...
The Importance Of The Copy Brief and the Art of Preparation
This episode of Cracking Copy addresses the importance of the brief. The copywriting brief is all the information you need to nail your copy...
43
Simple Messaging for Effective Marketing
In this episode of Cracking Copy, Ella Hoyos welcomes Billy Broas, author of "Simple Marketing for Smart People" and creator of the Five Light...
40
The Importance Of Personal Branding And How To Stand Out Online
How can you define yourself and your messages in an online sea of sameness? In the age of generative AI, personal branding is ever...
39
Content Creation to Power Lead Generation: Insights from Valentina Turchetti
In this episode of Cracking Copy, Ella Hoyos is joined by Valentina Turchetti, co-founder of Your Digital Web, an SEO and digital marketing agency...
A Masterclass in Writing Sales Pages
In this episode we are looking at what’s involved in writing a sales page for your online product or service and the key things...