Latest Episodes
35
Fantastic Frameworks: How A Copy Agency Lands Big Brand Clients
In this episode, Ella Hoyos sits down with Konrad Sanders, the CEO of The Creative Copywriter, to delve into the transformative power of frameworks...
35
Podcasting For Beginners, Part 2 (of 2)
Tempted to peak behind the curtain to see how a podcast is assembled? Then this episode is for you! In this 30 minute show,...
34
Podcasting for Beginners, Part 1 (of 2)
Today’s episode of Cracking Copy is the first of a two-parter on podcasting for beginners. It is a subject a little removed from our...
33
UX Writing for a Great User Experience
In this episode, Ella sits down with a remarkable guest, Claire Cunningham, a former school teacher turned copywriter, who not only cracked the code...
32
Writing High-Converting Case Studies - An Expert Guide
Reviews and testimonials only tell half of your customers’ stories. Having evidence-based case studies detailing how you helped a customer solve their problem is...
31
Working With a Writing Coach
How much more productive could you be, or how empowered would you feel, if you had a coach or mentor to guide you? Ella...