Latest Episodes
39
Content Creation to Power Lead Generation: Insights from Valentina Turchetti
In this episode of Cracking Copy, Ella Hoyos is joined by Valentina Turchetti, co-founder of Your Digital Web, an SEO and digital marketing agency...
A Masterclass in Writing Sales Pages
In this episode we are looking at what’s involved in writing a sales page for your online product or service and the key things...
37
Customer Research Mastery: Insights from Dr. Mimi Zhou
Without a deep understanding of who you are selling to, your chances of writing successful copy that converts is going to be a damn...
Pro copy tips on writing for a successful online launch
If you’re looking to launch an online course or product, what do you need to think about with regard to marketing collateral and messaging? ...
35
Fantastic Frameworks: How A Copy Agency Lands Big Brand Clients
In this episode, Ella Hoyos sits down with Konrad Sanders, the CEO of The Creative Copywriter, to delve into the transformative power of frameworks...
35
Podcasting For Beginners, Part 2 (of 2)
Tempted to peak behind the curtain to see how a podcast is assembled? Then this episode is for you! In this 30 minute show,...