Websites That Appeal To Your Target Audience

In this second episode in our Writing for Websites Series, we are going to give you some tips on how to ensure that the copy in your website will align with your target audience.

We will be covering

• Revisiting your website’s purpose 

• Your target audience and how to craft your writing to different personas/decision makers

• The visitor journey through your website pages

• UX - User Experience

• User Testing and why this is a good idea

Don’t forget, we’re going to release new episodes in this Writing for Websites Series fortnightly so don’t forget to hit subscribe to ensure you don’t miss an episode.

We will be deep diving into topics including SEO, User Experience, what you need to think about including in your essential pages and lots more. If you’re looking to revamp or completely redo your website THIS SERIES IS FOR YOU!

Resources 

Cracking Copy Episode with Claire Cunningham - UX Writing for a Great User Experience (January 2024)

Contact us

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.

Twitter @cracking_copy

Facebook @crackingcopy 

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You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @minnie__writes

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this podcast.  We are professional copywriters and marketers.  We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

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