About | Cracking Copy

Cracking Copy

Hosted by

About the Show

Cracking Copy Is a marketing and copywriting podcast where we lift the lid on writing for business and read between the lines of effective copy.

This is a podcast for creative entrepreneurs and savvy business owners who understand the value that great copy can bring to their bottom line. We dive into a different aspect of writing for business in each episode, debunk the myths about how we *should* write, and explore the ways that writing can be fun, conversational, and creative while also being high-impact for serious results.

Ella Hoyos and Minnie McBride are freelance copywriters with 30+ years of copywriting, PR and marketing experience between them.

Focusing on relevant topics and giving you useful hints and tips, we aim to help you become better writers for your business.

Meet our Hosts

Ella Hoyos

Ella Hoyos is a Conversion Copywriter and Launch Strategist who works with online course creators and creative entrepreneurs to amplify their authority and attract the most perfect-fit clients. Her superpower is writing powerful words, pages and sequences that tap into the hearts, minds (and wallets!) of her audience. She believes that persuasive writing is more of a science than an art and is passionate about the psychology and strategy that underpins it. She works with businesses in the UK, US and Europe and has helped artists and entrepreneurs to launch and scale their online courses and memberships. She delights her clients by helping them to double their mailing lists, 3x their open rates, or grow from a 5 to 6 figure status in a single launch. The podcast she co-hosts with her business bestie, Minnie McBride is in its second year with over 50 shows and counting. Her extensive communication career spans 3 decades. She has worked in both the public and private sector; first gaining valuable international PR agency experience on blue chip corporate client accounts; then in-house as a Newspaper and Magazine Editor; and now as an entrepreneur running her own copywriting business. When she’s not co-hosting her B2B podcast, Cracking Copy, you’ll find her at home with her husband and two dance-obsessed daughters, or out for some fresh air in the beautiful Norfolk countryside, East of England.

Minnie McBride

Copywriter, content writer and marketing strategist. I help clients maximise sales and grow their brand with fabulously impactful words, bursting with creativity and persuasion.