Latest Episodes
37
Customer Research Mastery: Insights from Dr. Mimi Zhou
Without a deep understanding of who you are selling to, your chances of writing successful copy that converts is going to be a damn...
Pro copy tips on writing for a successful online launch
If you’re looking to launch an online course or product, what do you need to think about with regard to marketing collateral and messaging? ...
35
Fantastic Frameworks: How A Copy Agency Lands Big Brand Clients
In this episode, Ella Hoyos sits down with Konrad Sanders, the CEO of The Creative Copywriter, to delve into the transformative power of frameworks...
35
Podcasting For Beginners, Part 2 (of 2)
Tempted to peak behind the curtain to see how a podcast is assembled? Then this episode is for you! In this 30 minute show,...
34
Podcasting for Beginners, Part 1 (of 2)
Today’s episode of Cracking Copy is the first of a two-parter on podcasting for beginners. It is a subject a little removed from our...
33
UX Writing for a Great User Experience
In this episode, Ella sits down with a remarkable guest, Claire Cunningham, a former school teacher turned copywriter, who not only cracked the code...