Latest Episodes
30
Writing Attention Grabbing Hooks That Stop The Scroll
Today we are keeping it brief in our new series of shorts with a 20-minute episode on hooks and tips on how to hook...
29
Quitting Corporate to Write Full Time: An Authors Story
It’s been said that everyone has a book inside them. But how many of us take up that challenge? In this week’s episode, Minnie...
28
Writing to Boost Credibility in a Low-Trust World
How do you know if what you read online is honest and true? This week Ella and Minnie are talking lies damned lies, misinformation,...
27
Right Words, Right Time: Leading the Customer Buying Journey
This week Ella and Minnie are talking funnels. Whut?! We’re not talking tubes and pipes that guide liquid into small openings. Or metal chimneys...
26
The Resilient Writer: Embracing Challenges as a Freelancer
Meet Sylva - a translator, journalist and author who has a gift for finding the silver-lining in every situation despite facing some major life...
25
Unlock The Power of Storytelling For Your Business
In this episode, Minnie talks to Susan Payton, business storytelling expert and bestselling author of The Business of Stories. In this 40-minute episode, Susan...