Latest Episodes
34
Podcasting for Beginners, Part 1 (of 2)
Today’s episode of Cracking Copy is the first of a two-parter on podcasting for beginners. It is a subject a little removed from our...
33
UX Writing for a Great User Experience
In this episode, Ella sits down with a remarkable guest, Claire Cunningham, a former school teacher turned copywriter, who not only cracked the code...
32
Writing High-Converting Case Studies - An Expert Guide
Reviews and testimonials only tell half of your customers’ stories. Having evidence-based case studies detailing how you helped a customer solve their problem is...
31
Working With a Writing Coach
How much more productive could you be, or how empowered would you feel, if you had a coach or mentor to guide you? Ella...
30
Writing Attention Grabbing Hooks That Stop The Scroll
Today we are keeping it brief in our new series of shorts with a 20-minute episode on hooks and tips on how to hook...
29
Quitting Corporate to Write Full Time: An Authors Story
It’s been said that everyone has a book inside them. But how many of us take up that challenge? In this week’s episode, Minnie...