Latest Episodes
10
New Styles of Writing For The Digital Age
Writing for the digital age - what has changed? Today’s episode is for you if you are bamboozled by the tens of thousands of...
9
The Craft of Storytelling for a TEDx Stage
Humans crave stories. As writers we know the power of a good story to draw our readers in. In this episode of Cracking Copy,...
8
Grammar Rules: What To Keep And When To Ignore
Today’s episode is for you if you either find grammar a complete nightmare or love it and want to be inspired to break the...
7
Writing For Laughs: How to Humour Your Readers
Are you an aspiring copywriter? Are you looking to find your authentic brand voice? (The personality packed one that makes people smile ). A...
5
Confusing Words, Silly Mistakes and How To Avoid Them
This episode is for you if you question yourself when you write certain words. Are you occasionally guilty of making the odd silly mistake...
4
Banish The Blank Page With Writing Formulas And Frameworks
This episode is for you if want to know how copy formulas will help you create high-converting copy. In this episode we cover: Why...