Latest Episodes

The Must Have Skills For Writing With AI So You Don’t Get Left Behind
In this episode, episode 4 of our AI series for copywriters or anyone who writes business copy, we’re cutting through the jazz hands and...
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AI & Copywriting: AI vs Authenticity. How To Keep Your Brand Voice Real
Listen up as Minnie and Ella discuss the challenges and opportunities of using AI in copywriting. This episode is for you if you are...

AI Meets Copy: Productivity Hacks That Still Feel Human
AI Meets Copy: Productivity Hacks That Still Feel Human In this episode of Cracking Copy, Ella and Minnie explore how generative AI can streamline...

AI Copywriting Tools: A Game-Changer or Just a Gimmick?
In this kickoff episode of our AI and Copywriting mini-series, expert copywriters Ella and Minnie explore the booming world of AI copywriting tools—like ChatGPT,...

Boost Efficiency: How Tech and Automation Work Hand-in-Hand with Copywriting
In this episode, Ella is joined by tech automation expert Nicola Walsh, founder of This Mum Loves Tech, to explore how automation and AI...
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Backend Systems to Scale Your Copywriting Business
Scaling a business isn’t just about landing more clients - it’s about having the right systems in place to support your growth without burning...