Latest Episodes
Boost Efficiency: How Tech and Automation Work Hand-in-Hand with Copywriting
In this episode, Ella is joined by tech automation expert Nicola Walsh, founder of This Mum Loves Tech, to explore how automation and AI...
51
Backend Systems to Scale Your Copywriting Business
Scaling a business isn’t just about landing more clients - it’s about having the right systems in place to support your growth without burning...
Making Copy Accessible With Mindful Design
This episode of Cracking Copy focuses on the importance of creating marketing materials with consideration for accessibility, user experience (UX) and neurodiversity. Ella talks...
49
Talk Their Talk: Ditch the Jargon to Win Customer Connection
Picture this: you're slumped in your cubicle, encased by soul-crushing blue felt walls, staring at a blank screen. Another day, another thrilling attempt to...
48
7 Copy Checkpoints to Optimise Your Web Copy
In Episode 4 of our mini-series on writing copy for your website, Ella Hoyos talks with Linda Melone, an award-winning health and fitness copywriter....
Maximising The Success Of Your Three Essential Website Pages
Welcome to Episode 3 in our writing for websites series. In this episode we are looking at the three essential pages of your website....