Latest Episodes
48
7 Copy Checkpoints to Optimise Your Web Copy
In Episode 4 of our mini-series on writing copy for your website, Ella Hoyos talks with Linda Melone, an award-winning health and fitness copywriter....
Maximising The Success Of Your Three Essential Website Pages
Welcome to Episode 3 in our writing for websites series. In this episode we are looking at the three essential pages of your website....
Websites That Appeal To Your Target Audience
In this second episode in our Writing for Websites Series, we are going to give you some tips on how to ensure that the...
Why (And How To) Upgrade Your Website?
This is the first episode in our series about writing websites. How do you know if you even need a website in the first...
46
Revenue Strategies for Freelancers: Stay Close to the Money
Do you know what the most profitable levers and high leverage activities are in your business? The answer might surprise you - especially when...
The Importance Of The Copy Brief and the Art of Preparation
This episode of Cracking Copy addresses the importance of the brief. The copywriting brief is all the information you need to nail your copy...