Today we are keeping it brief in our new series of shorts with a 20-minute episode on hooks and tips on how to hook your ideal customer.
What do we mean by a hook?
Well, Ella and Minnie are talking about the golden words that stop your ideal customer in their scrolling tracks. You have a momentary window of time to persuade someone to stop and find out more about you and your product or service.
We look at:
The anatomy of a hook
The types of hooks you can think about using
And we look at where you can use them.
Whether you are struggling to craft great hooks for your business or rocking hooks but could do with a refresher or perhaps some new ideas, today’s episode is for you.
So tune in, sit back, listen, and let us know what you think of this episode and get in touch if you have great hooks to share with us. Do continue the conversation by leaving us a message and getting in touch. Contact deets below.
Resources
Book: Brendan Cane, Hook Point
Kieran Drew, creator on X/Twitter
Niall Harbison (street dog rescuer in Thailand) on Instagram and X/Twitter
Contact us
Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.
Twitter @cracking_copy
Facebook @crackingcopy
➡️ Share this podcast with someone who’ll find it useful
You can also find us at:
Instagram:
Ella Hoyos - @flurrymarketing
Minnie McBride - @minnie__writes
LinkedIn:
Ella Hoyos - https://www.linkedin.com/in/ellahoyos
Minnie McBride - https://www.linkedin.com/in/minniemcbride
Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.
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