Writing to Boost Credibility in a Low-Trust World

How do you know if what you read online is honest and true?

This week Ella and Minnie are talking lies damned lies, misinformation, exaggeration and distrust. And how you can write and show up to build trust and be authentic with your audience.

In a world where there is a general distrust of everything from government to media to products and services being sold online, it has become more important for honest and good businesses to be seen and to succeed.

In this episode we cover 

• Ways to build trust with your writing online

• How you can prove that you are who you say you are 

And that your products/services are as good as you claim

• Ways to collate evidence to back up your words

We will cover these points and more.

Whether you are rocking it with authentic content, or are wanting a reminder or perhaps some new tips, today’s episode is for you.

So tune in, sit back, listen, and let us know what you think of this episode and if you have tips of your own to add. Do continue the conversation by leaving us a message and getting in touch. Contact deets below.

Contact us

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.

Twitter @cracking_copy

Facebook @crackingcopy 

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You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @minnie__writes

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this podcast.  We are professional copywriters and marketers.  We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

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