The Importance Of The Copy Brief and the Art of Preparation

 This episode of Cracking Copy addresses the importance of the brief.

The copywriting brief is all the information you need to nail your copy in the first draft. This episode is a must listen if you are:

1. The client doing the briefing

2. A copywriter taking a brief from a client or

3. If you’re looking to write your own copy, because you will need to undertake the same preparation

Minnie talks to marketing pro, Cindy Herraman-Stowers. Cindy has over two decades of marketing experience from both client and agency side and brings a wealth of experience and really useful tips to the conversation.

If you want to know what makes a good brief and deep dive into the nitty gritty of pre-writing preparation then this episode is for you.

Contact Cindy Herraman-Stowers

Contact Cindy by email here

Resources

Download your useful Brief Checklist here

Download Minnie’s Marketing Plan template here

Contact us

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.

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You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @minnie__writes

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this podcast.  We are professional copywriters and marketers.  We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

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