The Importance Of Personal Branding And How To Stand Out Online

How can you define yourself and your messages in an online sea of sameness?

In the age of generative AI, personal branding is ever more important when promoting yourself and your services online.

In this episode, Ella Hoyos chats to Barbara Shimasaki. Barbara has over 30 years of experience as a marketing designer, mentor and motivational speaker. With her design background she recognises patterns in communication and created her messaging framework, “1-2-3, Your POV”, to help coaches, creatives and service providers to stand out online. 

Developed for LinkedIn, this framework is a simple structure to replicate wherever you show up in the online space.

This simple framework provides structure and scaffolding to your messaging strategy and a vital gameplan to define yourself in a sea of billions of others.

This episode is for you if you’re looking to 

• Simplify your marketing strategy 

• Hone down your messaging

• Learn about personal branding

• Avoid overwhelm

• Elevate your presence online

So tune in, sit back, listen, and let us know what you think of this episode. Continue the conversation by leaving us a message and getting in touch. Contact deets below.

About Barbara Shimasaki 

Barbara is a conversion copywriter specializing in Linked In content design. She  helps experts and leaders share their points of view with a wider LinkedIn audience, one succinct carousel at a time. Her latest experiment is turning guided conversations into content for LinkedIn, newsletters, articles, and emails. Barb believes your point of view is your key differentiator in a very noisy world.

Contact Barbara on LinkedIn here 

Email: barb@barkingdogsdigital.com

Contact us

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.

Twitter @cracking_copy

Facebook @crackingcopy 

➡️  Share this podcast with someone who’ll find it useful  

You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @minnie__writes

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this podcast.  We are professional copywriters and marketers.  We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

Support this podcast!

If you found this episode helpful you can show your appreciation by making a donation!  This helps offset the costs of producing the show and we’ll love you for it :) 

Buy me a coffee