Right Words, Right Time: Leading the Customer Buying Journey

This week Ella and Minnie are talking funnels.  

Whut?!

We’re not talking tubes and pipes that guide liquid into small openings. Or metal chimneys on ships and steam engines. We’re discussing the Sales Funnel, the journey potential customers go through on the way to purchasing a product or service.

In this episode we cover:

• What the devil is a sales funnel?

• An overview of writing for funnels

• How your messaging needs to adapt at each stage of the customer journey

• A walk-through of a real-life case study to demonstrate how a funnel works

• Key pointers for you to think about when coming up with your own funnel strategy

We will cover these points and more, including dog robes which make the perfect Christmas gift for your pampered pooches. And why Minnie is a sucker for a Black Friday sale.

Whether you are new to funnels, want a reminder or perhaps some new tips, today’s episode is for you.

So tune in, sit back, listen, and let us know what you think of this episode and our take. Do continue the conversation by leaving us a message and getting in touch. Contact deets below.

Resources

Funnel Experts:

Paula Tadzic www.magictadzic.com

Amy Green www.happyfunnels.co.uk

Funnel Gorgeous www.funnelgorgeous.com

Contact us

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.

Twitter @cracking_copy

Facebook @crackingcopy 

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You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @minnie__writes

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this podcast.  We are professional copywriters and marketers.  We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

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